The Craft of Corporate Journalism: Writing and Editing Creative Organizational PublicationsThe Craft of Corporate Journalism is a dynamic reference guide for business journalists, corporate communicators, and writers and editors of organizational publications. It is an indispensable manual that will be used daily by beginners and seasoned corporate writers/editors alike in the daily business of crafting creative organizational publications. Lionel Fisher writes in a fresh, down-to-earth style honed by his forty-five years of experience as a corporate communicator, newspaper correspondent/columnist, advertising/public relations creative director-copy chief, and as a freelance writer specializing in business-sales-marketing-organizational communications. He provides essential, hands-on counsel, instruction and advice on the esoteric challenges of corporate writing. The seminal message Fisher conveys is that business-related magazines, newsletters, ezines, and other organizational publications need not be dull, dry, or merely informational. Rather, corporate journalists must earn and sustain the interest of their readers, which can only be done with powerful writing. His descriptive instruction and crisp counsel is packed with riveting examples of journalistic and business prose to illustrate critical points as he teaches organizational communicators how to write. The author's engaging, iconoclastic style instructs on the essentials of corporate and business writing: How to craft powerful leads; compose and edit articles with the proper structure, pace, and flow; nurture creativity; dissolve writer's block and interview effectively. But organizational communicators must do more than just produce outstanding feature and news stories. They are also responsible for organizing their material into attractive, seductive packages. They must target and involve readers; present appetizing arrays of news and feature stories; define and tailor their publications; set stylistic guidelines; motivate correspondents; and much, much more.
Why Him? Why Her?: Finding Real Love By Understanding Your Personality TypeA groundbreaking book about how your personality type determines who you love
Why do you fall in love with one person rather than another? In this fascinating and informative book, Helen Fisher, one of the world’s leading experts on romantic love, unlocks the hidden code of desire and attachment. Each of us, it turns out, primarily expresses one of four broad personality types—Explorer, Builder, Director, or Negotiator—and each of these types is governed by different chemical systems in the brain. Driven by this biology, we are attracted to partners who both mirror and complement our own personality type.
Until now the search for love has been blind, but Fisher pulls back the curtain and reveals how we unconsciously go about finding the right match. Drawing on her unique study of 40,000 men and women, she explores each personality type in detail and shows you how to identify your own type. Then she explains why some types match up well, whereas others are problematic. (Note to Explorers: be prepared for a wild ride when you hitch your star to a fellow Explorer!) Ultimately, Fisher’s investigation into the complex nature of romance and attachment leads to astonishing new insights into the essence of dating, love, and marriage.
Based on entirely new research—including a detailed questionnaire completed by seven million people in thirty-three countries—Why Him? Why Her? will change your understanding of why you love him (or her) and help you use nature’s chemistry to find and keep your life partner.
Metal Detecting for the Beginner"Metal Detecting for the Beginner" is a how-to guide for anyone interested in the sport of metal detecting. Get a feel for a typical hunt; learn key terminology, and how to buy your first detector. This book guides you through the technical concepts you will need to make intelligent choices on the equipment you buy. It includes an ample list of manufacturers, suppliers, and online resources. Welcome to the wonderful world of metal detecting! Expanded 2nd edition now available.
Stochastic Models, Information Theory, and Lie Groups, Volume 1: Classical Results and Geometric Methods (Applied and Numerical Harmonic Analysis)This unique two-volume set presents the subjects of stochastic processes, information theory, and Lie groups in a unified setting, thereby building bridges between fields that are rarely studied by the same people. Unlike the many excellent formal treatments available for each of these subjects individually, the emphasis in both of these volumes is on the use of stochastic, geometric, and group-theoretic concepts in the modeling of physical phenomena. Stochastic Models, Information Theory, and Lie Groups will be of interest to advanced undergraduate and graduate students, researchers, and practitioners working in applied mathematics, the physical sciences, and engineering. Extensive exercises and motivating examples make the work suitable as a textbook for use in courses that emphasize applied stochastic processes or differential geometry.
Taylor's Guide to Shrubs: How to Select and Grow More than 500 Ornamental and Useful Shrubs for Privacy, Ground Covers, and Specimen PlantingsShrubs are the backbone of the garden. Chosen wisely, they will do more for your landscape than any other kind of plant. Chosen carelessly, they can be expensive mistakes. In this handy new TAYLOR'S GUIDE, you'll find the most-sought-after cultivars, offering better flowers, unusual foliage, colorful berries, improved disease tolerance, or compact size and shape for small gardens. Here you can choose the perfect shrubs
- to give you privacy and screen out unattractive views - to act as a beautiful focal point or enhance a mixed border - to control erosion or create a ground cover that needs no mowing - for difficult situations such as windy seashores, droughty shade, and wet areas
And for every plant in this authoritative book, you'll find detailed how-to-grow information.
Metal Detecting for the Beginner: 2nd EditionMetal Detecting for the Beginner: 2nd Edition is an expanded version of the original best-selling book on metal detecting. We've added more pages, more photographs, and a vastly enhanced discussion of using the Internet to compliment your treasure hunting. The book includes a thorough explanation of crucial concepts for the beginner, such as Discrimination and Target ID. Resources include a list of manufacturers, hobby-related web sites, and step-by-step instructions for using the Internet for planning and research.
San Francisco & Northern California (EYEWITNESS TRAVEL GUIDE)DK Eyewitness Travel Guide: San Francisco & Northern California will lead you through the best attractions the region has on offer, including fully illustrated coverage of all the major sights from walking the Golden Gate Bridge to sailing out to somber Alcatraz. The guide provides all the insider tips every visitor needs, whether you are exploring Lake Tahoe or experiencing the delights of some of the richest wine regions in the world, with comprehensive listings of the best hotels, restaurants, shops, and nightlife in each region for all budgets.
You'll find 3D cutaways and floor plans of all the must-see sites including Fort Mason and the Yerba Buena Gardens. Also included are street maps of major towns and cities plus reliable information about getting around, and a brand new pull-out map with detailed sheet maps and useful transportation information. The DK Eyewitness Travel Guide: San Francisco & Northern California explores the culture, history, wineries and national parks, not forgetting the varied and dramatic surrounding countryside. With all the sites, beaches, shops, and attractions listed town by town, this DK Eyewitness Travel guidebook is your essential companion to San Francisco and Northern California.
HIGHLIGHTS INCLUDE:
-Packed with photographs, illustrations, and maps
-Cutaways and floor plans of all the major sights
-3-D aerial views of the city's most interesting districts
-Huge selection of hotels, restaurants, stores, and entertainment venues
-Specially devised walking tours, special events info
-Now includes a new durable, oversized pull-out map with useful transportation information, a distance chart, a street and sight index, and practical information for getting around the city.
Easy Math PuzzlesA collection of mathematical riddles involving people, animals, coins, or food.
Probability and Statistical Inference (Statistics: A Series of Textbooks and Monographs)Priced very competitively compared with other textbooks at this level!
This gracefully organized textbook reveals the rigorous theory of probability and statistical inference in the style of a tutorial, using worked examples, exercises, numerous figures and tables, and computer simulations to develop and illustrate concepts.
Beginning with an introduction to the basic ideas and techniques in probability theory and progressing to more rigorous topics, Probability and Statistical Inference
studies the Helmert transformation for normal distributions and the waiting time between failures for exponential distributions
develops notions of convergence in probability and distribution
spotlights the central limit theorem (CLT) for the sample variance
introduces sampling distributions and the Cornish-Fisher expansions
concentrates on the fundamentals of sufficiency, information, completeness, and ancillarity
explains Basu's Theorem as well as location, scale, and location-scale families of distributions
covers moment estimators, maximum likelihood estimators (MLE), Rao-Blackwellization, and the Cramér-Rao inequality
discusses uniformly minimum variance unbiased estimators (UMVUE) and Lehmann-Scheffé Theorems
focuses on the Neyman-Pearson theory of most powerful (MP) and uniformly most powerful (UMP) tests of hypotheses, as well as confidence intervals
includes the likelihood ratio (LR) tests for the mean, variance, and correlation coefficient
summarizes Bayesian methods
describes the monotone likelihood ratio (MLR) property
handles variance stabilizing transformations
provides a historical context for statistics and statistical discoveries
showcases great statisticians through biographical notes
Employing over 1400 equations to reinforce its subject matter, Probability and Statistical Inference is a groundbreaking text for first-year graduate and upper-level undergraduate courses in probability and statistical inference who have completed a calculus prerequisite, as well as a supplemental text for classes in Advanced Statistical Inference or Decision Theory.
Science Notebook for Earth Science (Glencoe Science)Helps to build vocabulary; organize and take notes using the Cornell format; increase scientific writing skills; and review for chapter tests.
